Back in 2009, group-buying and daily flash deals were non-existent, at least in the UK. We all did our online shopping on retailers such as Amazon, booked restaurant reservations on TopTable, and when we needed to get a haircut or a spa we just picked up the phone to make an appointment.

How things have changed! With a massive burst of group buying websites appearing on the scene, it sometimes feels like there’s a new one setting up everyday. These daily deal sites have changed the way online shopping works, with their fleeting limited time or limited quantity offers. But with every new one-day deal website coming up, it means another website to bookmark, sign up for the newsletter, and check on a daily basis for new deals. Who has all the time?

LondonDailyDeals.co.uk was born from this conundrum, hoping to solve this question by featuring just the top 3-5 selected deals from the daily deal sites, and providing an expert opinion & review on how good the deal actually is. Is that 50% off voucher for that haircut really worth traveling halfway across London for? Is the food at that restaurant normally overpriced anyways? What’s the quality of that spa which is offering ridiculously cheap massages?

We also hope that you will help us create a great resource at London Daily Deals, by leaving your own comments and opinions on the deal. Collectively, we can sift through the gems from the ordinary stones, and all have fun and benefit from this new group-buying, daily deal concept.